Not An Agency. A team of specialists shaping brands through design, marketing, and AI innovation.





























We’re more than vendors, we’re partners
AI is not a buzzword & it’s not ChatGPT, it’s now the backbone of modern business. Three out of four companies are using automation to boost revenue, cut inefficiencies, & free up their people to focus on the work that actually matters. Instead of juggling disconnected tools, patching together manual processes, & drowning in spreadsheets, AI automation brings everything into one clear system. Imagine your data, tools, and workflows synced seamlessly, giving you a real-time view of performance. AI agents work 24/7, handling repetitive tasks, connecting platforms, & surfacing insights so you can make smarter decisions faster. By creating systems that think ahead and run on their own, you move from constantly working in the business to confidently leading the business.
Your brand is your business. Whether you're reinforcing heritage or pushing into new territory, we bring clarity, consistency, & impact to every touchpoint. We build strategic brand systems, identity, voice, tone, & experience & execute them flawlessly across TV, photo/video shoots, experiential install, social media, digital, & out-of-home. You get one unified brand that works everywhere. We engineer brand experiences that convert new audiences, deepen loyalty, & stand out in competitive markets.
In a world where AI can churn out visuals in seconds, strategic, human-led design is more essential than ever. AI may generate ideas, but only seasoned designers can refine them into a visual identity that resonates, sticks, & amplifies your brand message. We are creative strategists, not “design machines,” ensuring consistency, emotion, & alignment with your business goals. Your brand isn’t safe with cookie-cutter AI outputs. You need designers who understand nuance, tone, context, & brand DNA. That’s what we deliver: visuals with intention, polish, & performance.
We don’t gamble with growth, we engineer it with data. For B2B and SaaS companies, scalable growth comes from data-driven lead generation, precision funnels, rigorous A/B testing, & real-time performance tracking. We identify exactly where revenue leaks, plug those gaps, & continuously optimize every step of the customer journey. Our focus: acquire high-quality users, lower CAC, increase LTV, & maximize ROI. By delighting customers & reducing churn, we turn marketing spend into a predictable & repeatable growth engine. This is not guesswork, it's growth science.
Companies that invest smartly in SEM & PPC don’t just survive, they thrive & capture market share while competitors pull back. Well-executed SEM and PPC campaigns put your brand in front of the right people at the right moment, turning tighter budgets into smarter growth. We don’t just run ads, we carefully craft campaigns that put your brand in front of the right decision makers at the exact moment they’re searching, scrolling, or ready to act. By immersing ourselves in your business and audience, we launch high ROI campaigns across Google, LinkedIn, Bing, Meta, TikTok, Reddit, Amazon, Walmart & other platforms that matter most to your growth.
Is your website feeling stuck? We unstick it. Our team builds custom sites that don’t just look great on every device they’re designed to perform. Guided by performance data & real financial outcomes, we create high-velocity pipelines that deliver conversion focused assets across multiple concepts, formats, & angles. The result? A site that’s fresh, fun, & ready to grow with your business. Think, fast load times, SEO backed in, & layouts that turn “just browsing” into “just bought” & casual visitors into loyal customers.
OUR FREE ANALYSIS
Step 1
Data-Driven Business Analysis
We begin by carefully reviewing your internal performance data, competitor benchmarks, and key customer insights. Using trusted third-party analytics tools, we triangulate the numbers to uncover what’s really happening in your business. This analysis establishes your true cost to acquire a customer (CAC), customer lifetime value (LTV), and the profitability thresholds that determine sustainable growth. With this clarity, we create a baseline that guides every decision moving forward.
- Verified CAC vs. industry benchmark
- Calculation of LTV by segment
- Defined profitability threshold (break-even ROAS/ROI)
Step 2
Paid Media & Campaign Structure
We conduct a full audit of your paid accounts: Google, Meta, LinkedIn, Amazon, Walmart, and more. Each account is reviewed for structural integrity (naming conventions, segmentation, campaign objectives), targeting accuracy, and budget allocation. We evaluate how results are currently tracked and measured, exposing both wasted ad spend and hidden scaling opportunities. This process ensures you have a campaign structure built for long-term profitable growth.
- % of budget aligned to profitable campaigns
- Reduction in wasted spend (non-converting ads, irrelevant clicks)
- Increase in conversion rate from optimized targeting
Step 3
Creative & Performance Evaluation
Your creative portfolio is systematically reviewed to ensure your ads are both consistent and diverse in concept and messaging. We identify which ads actually drive measurable sales (not just vanity metrics like likes or impressions) and highlight creative gaps preventing profitable scale. This ensures your brand voice resonates with your Ideal Customer Persona (ICP) while delivering messaging that converts.
- Creative win rate (% of ads hitting ROI targets)
- Cost per acquisition (CPA) by creative concept/angle
- Volume of scalable, high-performing creatives in rotation
Step 4
Landing Page & Point-of-Sale Optimization
We map out every customer touchpoint from the moment they click an ad through landing pages, forms, offers, and checkout. This allows us to identify friction points where conversions drop off. By streamlining design, copy, and technical performance, we reduce barriers and create a smoother path to purchase. Optimized experiences not only increase immediate sales but also strengthen retention and repeat purchasing.
- Landing page conversion rate uplift
- Checkout abandonment rate reduction
- Increase in repeat purchase rate
Step 5
Offer | Market Positioning | Go-to-Market (GTM)
We evaluate your offer from multiple angles: pricing strategy, bundling opportunities, positioning against competitors, and promotional structures. The goal is to create an irresistible, market-ready offer that resonates with cold audiences while maximizing margin. This step ensures that your positioning is differentiated, compelling, and ready to scale profitably in the market.
- Offer conversion rate from cold traffic
- Average order value (AOV) growth through bundles/promos
- Improvement in brand preference/consideration metrics
Step 6
Data & Attribution Modeling
We validate all performance results using independent measurement systems to close the gap between what ad platforms report and what actually impacts your revenue. By auditing attribution models, we determine the true channels and campaigns driving business growth. This ensures optimization decisions are based on verified data, not inflated or misleading metrics.
- Verified revenue attribution by channel
- Reduction in reporting discrepancies across platforms
- Accuracy of multi-touch attribution model (vs last-click bias)
Case Studies
Sanctum
We carefully crafted a website that depicted the important work of sanctum blended with the community it serves. Our marketing efforts include inbound and outbound campaigns paired with AI as well as community partnerships in order to increase donations, participants and
- BRANDING
- WEBSITE
- MARKETING
- FUNDRAISING
TRAINERIZE
Two years before Trainerize was acquired by ABC we stepped in to tighten up their marketing. Our focus was simple: create new MRR, work on expansion of packages, reduce contractions and reduce churn. In one year, we actively accomplished all KPI’s.
- MARKETING
La Peau Skin Lab
We love partnering with clients who are ready to build, launch, test and work on new content at all times! Le Peau allowed us to create their brand, build their website, deliver on marketing and now expand to AI integrations to streamline the patient experience. This is a 5 year partnership we are beyond thrilled to remain part of!
- BRANDING
- WEBSITE
- MARKETING: PPC, SEM, SMM Traditional, Influencer
- AI Integrations
Blockchaingroup.io
Some projects are so fun you never want them to end. When we were brought into Blockchain the project was clear. Rebrand and refresh the company. Once that was done, the second part of the project was to increase Qlue subscriptions to increase MRR.
- BRANDING
- WEBSITE
- MARKETING: PPC, SEM
- AI Integrations
Meet The Team
Jenny Newman
Jenny Newman is a Vancouver-based graphic designer known for her innovative approach to branding and digital design. With a passion for clean layouts, compelling visual collateral, and strategic storytelling, she helps businesses build strong, cohesive identities that resonate across platforms.
Client-focused and forward-thinking, Jenny combines creativity with technology—leveraging AI-driven tools and modern design practices to craft visuals that are not only beautiful but purposeful. From logos and brand systems to digital assets that elevate online presence, she’s dedicated to building businesses through design that inspires, informs, and endures.
Daria Sharova
Daria Sharova is a web developer with over a decade of experience uniting design, technology, and automation to create powerful digital experiences. Known for her clean code and creative problem-solving, she builds secure, scalable web applications that perform beautifully and seamlessly.
Blending front-end design with back-end logic, Daria leverages HubSpot, n8n, WordPress, and AI-driven tools to automate workflows, enhance engagement, and optimize performance. She believes great development goes beyond code—it’s about crafting intelligent systems that connect people, data, and ideas to drive meaningful results.
Nicole Parmar
Nicole is a visionary systems thinker who knows that data is the lifeblood of marketing success and story telling is the most powerful means to influence, teach, and inspire. With her unrivalled expertise in AI, social media, PPC, PR, branding, content marketing, SEO/SEM, and growth marketing, she’s a seasoned marketing expert and consultantt who has seen it all.
Through her advisory, Nicole has had the privilege of supporting & consulting clients like TEDx, Picatic (acquired by Eventbrite), Trainerize (acquired by ABC Financial), 7Shifts, RE/MAX & many others. Nicole is a certified Google Partner and holds degrees in Education, Psychology as well as a Master’s in Evaluation and Measurement.
She has lived and worked in San Francisco, Toronto, New York and currently resides in Vancouver where she continues to help companies grow across North America.
Aimee MacNeill
Aimee MacNeill is a Graphic and Visual Designer based in Halifax, NS, with over 10 years of experience helping businesses create brands and websites that feel authentic and engaging. With a background in psychology, she approaches design with a deep understanding of how people think and connect—using that insight to build visuals that truly resonate.
Aimee loves turning ideas into clear, meaningful designs that tell a story. Whether she’s shaping a brand’s identity or crafting a user-friendly website, her goal is always the same: to create something that looks great, feels genuine, and leaves a lasting impression.
TOGETHER.